/*
Theme Name: The Project ScaleUp
Theme URI: https://theprojectscaleup.com
Author: The Project ScaleUp
Author URI: https://theprojectscaleup.com
Description: Official theme for The Project ScaleUp (TPSU) – digital marketing arm of B Hive & Co. Clean, bold, black and white.
Version: 1.0.0
License: GNU General Public License v2 or later
Text Domain: tpsu
Tags: black-and-white, business, portfolio, marketing
*/

/* === RESET & BASE === */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --black: #0a0a0a;
  --white: #f5f5f0;
  --mid: #1a1a1a;
  --border: #2a2a2a;
  --text-muted: #888;
  --font-display: 'Playfair Display', Georgia, serif;
  --font-body: 'DM Sans', sans-serif;
  --font-mono: 'Space Mono', monospace;
  --transition: 0.3s cubic-bezier(0.4, 0, 0.2, 1);
}

html { scroll-behavior: smooth; font-size: 16px; }

body {
  background: var(--black);
  color: var(--white);
  font-family: var(--font-body);
  line-height: 1.6;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; }

/* === TYPOGRAPHY === */
h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.02em;
}

h1 { font-size: clamp(3rem, 8vw, 7rem); }
h2 { font-size: clamp(2rem, 5vw, 4rem); }
h3 { font-size: clamp(1.2rem, 3vw, 1.8rem); }

p { font-size: 1rem; line-height: 1.75; color: #c0c0b8; }

/* === LAYOUT === */
.container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 2rem;
}

section { padding: 6rem 0; }

/* === NAV === */
.site-nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 1.5rem 2rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: rgba(10,10,10,0.9);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color var(--transition);
}

.site-nav.scrolled { border-bottom-color: var(--border); }

..nav-logo {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  font-weight: 400;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--white);
  line-height: 1.3;
  display: flex;
  align-items: center;
}
.nav-logo span { display: block; opacity: 0.5; font-size: 0.6rem; }
.nav-logo img {
  max-height: 65px !important;
  height: 65px !important;
  width: auto !important;
  display: block !important;
}
@media (max-width: 768px) {
  .nav-logo img {
    max-height: 45px !important;
    height: 45px !important;
   }
}
.nav-links {
  display: flex;
  gap: 2.5rem;
  align-items: center;
}

.nav-links a {
  font-size: 0.8rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-muted);
  transition: color var(--transition);
}

.nav-links a:hover { color: var(--white); }

.nav-cta {
  background: var(--white) !important;
  color: var(--black) !important;
  padding: 0.6rem 1.4rem;
  font-weight: 600;
  transition: opacity var(--transition) !important;
}

.nav-cta:hover { opacity: 0.85 !important; }

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  cursor: pointer;
  padding: 4px;
}

.nav-toggle span {
  display: block;
  width: 24px;
  height: 1.5px;
  background: var(--white);
  transition: var(--transition);
}

/* === HERO === */
.hero {
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding-top: 5rem;
  position: relative;
  overflow: hidden;
}

.hero::before {
  content: '';
  position: absolute;
  top: -20%;
  right: -10%;
  width: 60vw;
  height: 60vw;
  border-radius: 50%;
  border: 1px solid rgba(245,245,240,0.04);
  pointer-events: none;
}

.hero::after {
  content: '';
  position: absolute;
  bottom: -30%;
  left: -15%;
  width: 50vw;
  height: 50vw;
  border-radius: 50%;
  border: 1px solid rgba(245,245,240,0.03);
  pointer-events: none;
}

.hero-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
  width: 100%;
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 2rem;
}

.hero-eyebrow {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--text-muted);
  margin-bottom: 1.5rem;
  display: flex;
  align-items: center;
  gap: 1rem;
}

.hero-eyebrow::before {
  content: '';
  display: block;
  width: 40px;
  height: 1px;
  background: var(--text-muted);
}

.hero h1 { margin-bottom: 2rem; }

.hero h1 em {
  font-style: normal;
  color: transparent;
  -webkit-text-stroke: 1px rgba(245,245,240,0.4);
}

.hero-tagline {
  display: flex;
  gap: 0.75rem;
  margin-bottom: 2.5rem;
  flex-wrap: wrap;
}

.tag-pill {
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  border: 1px solid var(--border);
  padding: 0.4rem 0.9rem;
  border-radius: 2px;
  color: var(--text-muted);
  transition: var(--transition);
}

.tag-pill:hover { border-color: var(--white); color: var(--white); }

.hero-desc {
  max-width: 480px;
  margin-bottom: 3rem;
}

.hero-actions { display: flex; gap: 1rem; flex-wrap: wrap; }

.btn-primary {
  background: var(--white);
  color: var(--black);
  padding: 1rem 2rem;
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  cursor: pointer;
  border: none;
  transition: var(--transition);
  display: inline-block;
}

.btn-primary:hover { background: #d0d0c8; }

.btn-secondary {
  background: transparent;
  color: var(--white);
  padding: 1rem 2rem;
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  cursor: pointer;
  border: 1px solid var(--border);
  transition: var(--transition);
  display: inline-block;
}

.btn-secondary:hover { border-color: var(--white); }

.hero-visual {
  display: flex;
  justify-content: center;
  align-items: center;
  position: relative;
}

.hero-logo-mark {
  width: 300px;
  height: 300px;
  border: 1px solid var(--border);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  animation: rotate 20s linear infinite;
}

.hero-logo-mark::before {
  content: '';
  position: absolute;
  inset: 20px;
  border: 1px solid rgba(245,245,240,0.07);
  border-radius: 50%;
}

.logo-inner {
  animation: rotate 20s linear infinite reverse;
  text-align: center;
  padding: 2rem;
}

.logo-inner .logo-abbr {
  font-family: var(--font-display);
  font-size: 3.5rem;
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.04em;
}

.logo-inner .logo-sub {
  font-family: var(--font-mono);
  font-size: 0.55rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--text-muted);
  margin-top: 0.5rem;
}

@keyframes rotate {
  from { transform: rotate(0deg); }
  to { transform: rotate(360deg); }
}

.orbit-dot {
  position: absolute;
  width: 6px;
  height: 6px;
  background: var(--white);
  border-radius: 50%;
  top: -3px;
  left: calc(50% - 3px);
}

/* === MARQUEE === */
.marquee-strip {
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 1rem 0;
  overflow: hidden;
  white-space: nowrap;
}

.marquee-track {
  display: inline-flex;
  animation: marquee 20s linear infinite;
  gap: 3rem;
}

.marquee-track span {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--text-muted);
  flex-shrink: 0;
}

.marquee-track span.dot {
  color: var(--white);
  font-size: 0.5rem;
  align-self: center;
}

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* === ABOUT === */
.about { background: var(--black); }

.about-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 6rem;
  align-items: center;
}

.section-label {
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--text-muted);
  margin-bottom: 1.5rem;
  display: flex;
  align-items: center;
  gap: 1rem;
}

.section-label::before {
  content: '';
  display: block;
  width: 30px;
  height: 1px;
  background: var(--text-muted);
}

.about-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-top: 3rem;
}

.stat-box {
  background: var(--mid);
  padding: 2rem;
  border: 1px solid var(--border);
}

.stat-number {
  font-family: var(--font-display);
  font-size: 2.5rem;
  font-weight: 700;
  line-height: 1;
  margin-bottom: 0.5rem;
}

.stat-label {
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-muted);
}

.about-text h2 { margin-bottom: 1.5rem; }
.about-text p { margin-bottom: 1.25rem; }

.values-list { margin-top: 2rem; }

.values-list li {
  display: flex;
  align-items: center;
  gap: 1rem;
  padding: 1rem 0;
  border-bottom: 1px solid var(--border);
  font-size: 0.9rem;
  color: #c0c0b8;
  transition: color var(--transition);
}

.values-list li:hover { color: var(--white); }

.values-list li::before {
  content: '→';
  font-family: var(--font-mono);
  color: var(--text-muted);
  flex-shrink: 0;
}

/* === SERVICES === */
.services { background: var(--mid); }

.services-header {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  margin-bottom: 4rem;
  flex-wrap: wrap;
  gap: 2rem;
}

.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
}

.service-card {
  background: var(--black);
  border: 1px solid var(--border);
  padding: 3rem 2.5rem;
  transition: var(--transition);
  position: relative;
  overflow: hidden;
  cursor: default;
}

.service-card::before {
  content: '';
  position: absolute;
  bottom: 0; left: 0;
  width: 100%;
  height: 2px;
  background: var(--white);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform var(--transition);
}

.service-card:hover::before { transform: scaleX(1); }
.service-card:hover { border-color: rgba(245,245,240,0.2); }

.service-number {
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.2em;
  color: var(--text-muted);
  margin-bottom: 2rem;
}

.service-icon {
  width: 48px;
  height: 48px;
  border: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 2rem;
  font-size: 1.2rem;
  transition: var(--transition);
}

.service-card:hover .service-icon {
  border-color: var(--white);
  background: var(--white);
  color: var(--black);
}

.service-card h3 { margin-bottom: 1rem; }
.service-card p { font-size: 0.9rem; margin-bottom: 2rem; }

.service-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}

.service-tags span {
  font-family: var(--font-mono);
  font-size: 0.55rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-muted);
  border: 1px solid var(--border);
  padding: 0.25rem 0.6rem;
}

/* === APPROACH === */
.approach { background: var(--black); }

.approach-grid {
  display: grid;
  grid-template-columns: 1fr 1.5fr;
  gap: 6rem;
  align-items: start;
}

.approach-steps { margin-top: 2rem; }

.step {
  display: grid;
  grid-template-columns: 60px 1fr;
  gap: 1.5rem;
  padding: 2.5rem 0;
  border-bottom: 1px solid var(--border);
  transition: var(--transition);
}

.step:hover { padding-left: 0.5rem; }

.step-num {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 700;
  color: var(--border);
  line-height: 1;
  transition: color var(--transition);
}

.step:hover .step-num { color: var(--white); }

.step h3 { margin-bottom: 0.5rem; }
.step p { font-size: 0.9rem; }

.approach-callout {
  background: var(--white);
  color: var(--black);
  padding: 4rem;
  position: sticky;
  top: 8rem;
}

.approach-callout .section-label { color: #666; }
.approach-callout .section-label::before { background: #666; }
.approach-callout h2 { color: var(--black); margin-bottom: 1.5rem; }
.approach-callout p { color: #444; margin-bottom: 2rem; }

/* === PORTFOLIO === */
.portfolio { background: var(--mid); }

.portfolio-header {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  margin-bottom: 4rem;
  flex-wrap: wrap;
  gap: 2rem;
}

.portfolio-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
}

.portfolio-item {
  background: var(--black);
  border: 1px solid var(--border);
  aspect-ratio: 4/3;
  display: flex;
  align-items: flex-end;
  padding: 2rem;
  position: relative;
  overflow: hidden;
  cursor: pointer;
  transition: var(--transition);
}

.portfolio-item:first-child { grid-column: span 2; aspect-ratio: 16/7; }

.portfolio-placeholder {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--border);
}

.portfolio-info {
  position: relative;
  z-index: 2;
}

.portfolio-info h3 { font-size: 1.2rem; margin-bottom: 0.25rem; }
.portfolio-info span {
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-muted);
}

.portfolio-item:hover { border-color: rgba(245,245,240,0.3); }

/* === PROMO === */
.promo {
  background: var(--white);
  color: var(--black);
  text-align: center;
  padding: 7rem 0;
}

.promo .section-label { color: #666; justify-content: center; }
.promo .section-label::before { background: #666; }

.promo h2 { color: var(--black); margin-bottom: 1rem; }

.promo-price {
  display: inline-flex;
  align-items: baseline;
  gap: 0.5rem;
  margin: 2rem 0;
}

.promo-price .currency {
  font-family: var(--font-mono);
  font-size: 1.5rem;
  color: #666;
}

.promo-price .amount {
  font-family: var(--font-display);
  font-size: 8rem;
  font-weight: 700;
  line-height: 1;
  color: var(--black);
  letter-spacing: -0.04em;
}

.promo-price .label {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: #666;
}

.promo p { color: #444; max-width: 500px; margin: 0 auto 3rem; }

.btn-dark {
  background: var(--black);
  color: var(--white);
  padding: 1.1rem 2.5rem;
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border: none;
  cursor: pointer;
  transition: var(--transition);
  display: inline-block;
}

.btn-dark:hover { background: #1a1a1a; }

.promo-note {
  margin-top: 1.5rem;
  font-size: 0.8rem;
  color: #888;
  font-family: var(--font-mono);
  letter-spacing: 0.1em;
}

/* === CONTACT === */
.contact { background: var(--black); }

.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 6rem;
}

.contact-info h2 { margin-bottom: 1.5rem; }
.contact-info p { margin-bottom: 3rem; }

.contact-details { margin-top: 3rem; }

.contact-item {
  display: flex;
  gap: 1.5rem;
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--border);
}

.contact-item-label {
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-muted);
  min-width: 80px;
}

.contact-item-value {
  font-size: 0.9rem;
  color: var(--white);
}

.contact-form { padding-top: 0.5rem; }

.form-group { margin-bottom: 1.5rem; }

.form-group label {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-muted);
  margin-bottom: 0.75rem;
}

.form-group input,
.form-group textarea,
.form-group select {
  width: 100%;
  background: var(--mid);
  border: 1px solid var(--border);
  color: var(--white);
  padding: 1rem 1.25rem;
  font-family: var(--font-body);
  font-size: 0.9rem;
  outline: none;
  transition: border-color var(--transition);
  appearance: none;
  border-radius: 0;
}

.form-group input:focus,
.form-group textarea:focus,
.form-group select:focus {
  border-color: var(--white);
}

.form-group textarea { height: 140px; resize: vertical; }

.form-group select option { background: var(--mid); }

/* === FOOTER === */
.site-footer {
  background: var(--mid);
  border-top: 1px solid var(--border);
  padding: 3rem 0 2rem;
}

.footer-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 2rem;
  margin-bottom: 3rem;
}

.footer-logo {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  line-height: 1.8;
}

.footer-logo span { color: var(--text-muted); font-size: 0.6rem; }

.footer-links {
  display: flex;
  gap: 2rem;
}

.footer-links a {
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-muted);
  transition: color var(--transition);
}

.footer-links a:hover { color: var(--white); }

.footer-bottom {
  border-top: 1px solid var(--border);
  padding-top: 2rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
}

.footer-bottom p {
  font-family: var(--font-mono);
  font-size: 0.6rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-muted);
}

/* === MOBILE NAV === */
.mobile-nav {
  display: none;
  position: fixed;
  inset: 0;
  background: var(--black);
  z-index: 99;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 2rem;
}

.mobile-nav.open { display: flex; }

.mobile-nav a {
  font-family: var(--font-display);
  font-size: 2.5rem;
  font-weight: 700;
  color: var(--white);
  opacity: 0.6;
  transition: opacity var(--transition);
}

.mobile-nav a:hover { opacity: 1; }

/* === ANIMATIONS === */
.fade-up {
  opacity: 0;
  transform: translateY(30px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}

.fade-up.visible {
  opacity: 1;
  transform: translateY(0);
}

/* === RESPONSIVE === */
@media (max-width: 1024px) {
  .hero-inner { grid-template-columns: 1fr; text-align: center; }
  .hero-eyebrow { justify-content: center; }
  .hero-tagline { justify-content: center; }
  .hero-desc { margin: 0 auto 3rem; }
  .hero-actions { justify-content: center; }
  .hero-visual { display: none; }
  .about-grid { grid-template-columns: 1fr; gap: 3rem; }
  .services-grid { grid-template-columns: 1fr 1fr; }
  .approach-grid { grid-template-columns: 1fr; gap: 3rem; }
  .approach-callout { position: static; }
  .contact-grid { grid-template-columns: 1fr; gap: 3rem; }
}

@media (max-width: 768px) {
  .nav-links { display: none; }
  .nav-toggle { display: flex; }
  .services-grid { grid-template-columns: 1fr; }
  .portfolio-grid { grid-template-columns: 1fr; }
  .portfolio-item:first-child { grid-column: span 1; aspect-ratio: 4/3; }
  .about-stats { grid-template-columns: 1fr 1fr; }
  section { padding: 4rem 0; }
  .promo-price .amount { font-size: 5rem; }
  .footer-inner { flex-direction: column; text-align: center; }
  .footer-bottom { flex-direction: column; text-align: center; }